Functionality is one of the most important things when you build a website. There are many ways poor functionality can affect your site. Poor functionality occurs in many ways and includes issues like broken links, too much depth, maneuverability, and much more.

Broken links can cause serious problems with a site. They often occur when people house their own website and work out of the folder housing the web files. The biggest problems occur when multiple people have access to the same system and clean up folders and directories by moving them around and make changes to folder names or even delete things. This causes the web files to be pointed to a location that no longer exists. For example, if you have a photo of an artificial Christmas tree on your site and the folder is no longer in the same location or the picture has been deleted then the picture will not show up on the web page. When links direct users to photos and files this is the most common cause. Broken links make it impossible for customers to purchase artificial Christmas trees if they want to if the links to the shopping cart do not work.

Websites cannot be too deep, meaning they should only go three pages deep from the home page. Many online companies fail because the most important pages on their site are 5 and 6 pages deep. Search engines won’t index pages that are deeper than 3 pages. This means that the most important pages will not be displayed in the search engine results. Always think lateral and not vertical when building your website. This way, the page with your most attractive artificial Christmas tree will be displayed in the search engine results.

Maneuverability is often another problem for online businesses. It is common for sites to be difficult to click around and have a clear understanding of where you are. Users need to have the ability to identify their location on the site at all times. If they want to get back to the home page then it should be one click away. When users get lost on sites they will just go elsewhere for their business. Building a website that is easy to maneuver around is very important. You can do this by having people click through your site to verify that it is very easy to use.

There are many elements to proper web design. Functionality is very important in order for a site to be successful on the Internet today. Thousands of companies online fail each year due to poor functionality problems. Ways to ensure you have proper functionality includes making sure all of your links work properly, build lateral, make your site easy to use and more. The best way to avoid problems with broken links and files going missing is to house your website files on a hosting server that no one has access to. Functionality can drive traffic away from your site and cause a company to lose revenues.

Article source: http://www.htaccessibility.com/blog/
ways-poor-functionality-can-affect-your-online-business/

There are several things you should consider when you think about designing your website. One of the most important things is your target audience. The things you need to consider about your audience include the characteristics, the preferences, specifications, and the web experience. These elements are very important when you design your online business.

The audience characteristics are very important. If you are selling candles on your online business you need to think about who your target audience is. More women purchase candles than men do. However, you need to consider that men also purchase them as gifts for women. Not only do you consider female or male audience characteristics but you need to think about the age range you are trying to target. This is because the content and the pictures will need to be related to the age group. Age group makes a big difference. If your site is designed for teenagers then your products may not be too appealing to a crowd of users over the age of 40.

The information preferences on your site also need to be based on your audience also. This is also related to the age of your audience. You want to include content and information that people are looking for. You might have content related to bathroom vanity items and how useful your products and services are. What do people want to read about when they come to your site? You need to find out what interests people the most and provide the content. This way you won’t have too many emails with questions also.

Computer specifications are important also. You should think about the specifications of your site and be sure it works with most computer systems. When you build a website from scratch or you hire a web design company they may use a proprietary software that is not compatible with most systems. Be sure you design your web pages with a tool that is compatible with most systems.

The web experience is also important when you consider the audience you are trying to target. You should think about what your customers expect when they go online today. The older crowd of web surfers isn’t looking for an interactive site but information packed sites. These surfers are happy with a basic site that is not too busy or confusing. Sites that are busy and provide a lot of interaction are hit more by the younger crowd. This is because the younger crowd is up on new technologies and to keep their attention you need to be up on the technologies also.

When you think about the audience of your site you need to consider many things. If you want your online business to be successful it is important to target the right age range for people who will be interested in the products and services your business offers. You should provide useful information and content and think about how busy and interactive your audience will want the site to be.

Article source: http://www.htaccessibility.com/blog/understanding-your-audience-in-website-design/